Case study / 10

Bavaria — 300 Years Young.

A bilingual campaign for Bavaria’s return to the Iranian market, spanning digital, retail and event communication.

Project overview

Bavaria’s non-alcoholic beer returned to the Iranian market through a nationwide campaign and activation programme. The communication introduced the Dutch brand to a young audience while giving its family-brewing heritage a contemporary expression across digital, retail and event settings.

Developed with Hosein Mirjafary, “300 Years Young” framed the brand’s history through continuous adaptation. “Hello Iran” supplied a direct local introduction, supported by a Persian Bavaria wordmark and bilingual typography. These elements connected the existing identity with campaign communication for the Iranian market.

The design extended across social and digital advertising, invitations, presentation folders, retail coolers, bottle carriers, neck tags, gift packaging, apparel, shopping bags, display units and point-of-sale furniture. A shared palette and typographic system connected the individual applications. The work was created at Netbina Digital Marketing Agency under Neda Sehat’s creative direction.

Role: Campaign concept development · Localisation · Graphic design
Scope: Campaign concept · Persian wordmark · Bilingual key visuals · Digital and social assets · Packaging · Retail and event material
Credits: Designed at Netbina Digital Marketing Agency · Creative direction by Neda Sehat · In collaboration with Hosein Mirjafary

Design highlights

Campaign concept: The “300 Years Young” concept presents brewing heritage through continuous adaptation. “Hello Iran” gives the market-return campaign a direct introduction to its local audience.
Bilingual identity: A Persian Bavaria wordmark and bilingual typographic hierarchy connect the existing brand identity with local communication across campaign headlines, invitations, packaging and retail applications.
Application design: Deep blue fields, white lettering and gold accents carry the campaign from invitations and brochures into bottle carriers, presentation packaging and point-of-sale displays.

Persian ‘300 Years Young’ campaign line in white and gold on deep blue.

Hello Iran campaign poster combining English and Persian typography with a Bavaria bottle.

Bavaria campaign letterhead and presentation folder using the bilingual identity.

Blue Bavaria invitation envelopes and cards for the market-return campaign.

Folded blue product brochure with a Bavaria non-alcoholic beer bottle on the cover.

Retail refrigerator wrapped in Bavaria blue and stocked with campaign products.

Fold-flat Bavaria bottle carrier designed for retail and promotional distribution.

Bavaria bottle fitted with a blue campaign neck tag.

Bilingual Bavaria invitation card backed by a beer-texture graphic.

Invitation card placed inside a branded Bavaria glass.

Two blue campaign booklets with illuminated Bavaria bottles on their covers.

White campaign shirts carrying the bilingual Bavaria identity.

Two Bavaria shopping bags showing the corporate and campaign-facing designs.

Large Hello Iran outdoor banner with bilingual campaign typography and product bottles.

Retail display wall combining three Bavaria bottle variants with ice imagery.

Roll of circular gold campaign seals used on premium packaging.

Rigid blue Bavaria presentation box closed with a gold campaign seal.

Freestanding retail display stocked with Bavaria bottles and a Hello Iran header.

Long blue point-of-sale counter carrying the bilingual 300 Years Young campaign line.

Your next project

Something along these lines?

Discuss a similar project