Case study / 01
PostSharp.
Product discovery, pricing and technical publishing connected through website and campaign design.
Project overview
PostSharp needed to explain a sophisticated developer-tool portfolio through a clearly structured sales experience. The initial brief focused on the relationship between products, plans and pricing, establishing where each option belonged and how prospective customers would move towards a purchase.
Information architecture and purchase-flow mapping informed responsive product and pricing pages with a defined editorial hierarchy. The work extended into weblog and article templates for regular publishing about technologies, releases and technical ideas, giving long-form content a dedicated place within the website.
A reusable email format connected product and editorial content with outbound marketing. Advertising, video assets and seasonal promotions extended the visual system into campaign communication, with subsequent commissions broadening the original website brief into an ongoing programme of design work.
- Role
- UX design · UI design · Campaign design
- Scope
- Purchase-flow mapping · Product and pricing pages · Weblog templates · Email template · Advertising · Video campaign assets
- Credits
- Hazhin Roshanysefat
Design highlights
- Information architecture
- Product relationships, plan options and pricing form a defined information hierarchy, with purchase routes mapped before the responsive product and sales-page layouts.
- Editorial structure
- Dedicated weblog and article templates give technical releases, commentary and longer product stories a consistent reading structure across desktop and mobile layouts.
- Campaign continuity
- A reusable email template connects product and editorial content with outbound marketing, extending the website’s communication design into advertising, video and seasonal campaigns.
