Hazh.DesignsIndependent practice
Prague, Czech Republic

Hazhin Roshany.

Design & Art Director

In focus

UptimAI

An adaptive identity and brand book for AI-powered uncertainty modelling.

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Central EU · Worldwide B2B invoicing.
Explore the work

Brand identities / Digital experiences / Campaigns

Clients & collaborators

Selected work

The decisions behind the design.

Brand identities, digital products and campaigns. The brief, my role and the design decisions, made explicit.

Filter projects by category

6 of 25 projects

Selected experience

Direction, through delivery.

Over a decade across in-house teams and independent practice. Creative direction, team leadership and responsibility for the final detail.

2025

Design & Art Director

Confidential Online Casino Company

Set creative direction for US and French campaigns and product communication. Recruited and led a hybrid team of up to eight, establishing shared Figma libraries and standards for localised production.

Prague / Hybrid

2024—2025

Head Designer

Horizon Fuel Cell International

Led a two-person design team across product UX, e-commerce, packaging and events. Designed registration and competition journeys, web interfaces and visual communication for H2GP.

Prague

2022—Present

Independent Design & Art Director

Hazh.Designs

Independent practice across brand strategy, visual identity and UX/UI. I define the brief, develop the direction and carry it through to guidelines, launch assets and developer handoff.

Prague / International

2021—2022

Senior Graphic Designer

Superside

Designed identities, interfaces, packaging and campaigns for clients in the US, Canada and Japan, working across distributed creative teams and established brand systems.

Palo Alto, CA

Approach

The system and the detail.

A visual identity sets expectations. The interface has to meet them. I connect positioning, visual language and interaction design, with attention to the whole system and the individual touchpoint.

I stay close through production: refining typography, reviewing prototypes and preparing the guidelines and component libraries that let teams carry the work forward.

01

Creative direction

Brief definition, art direction and design critique. I recruit and guide teams, set production standards and stay accountable for the work.

02

Brand strategy & identity

Positioning and naming translated into typographic, graphic and motion systems, across campaigns, packaging and environmental design.

03

Product & interface design

Information architecture, user flows, interaction design and UI systems. Prototypes and component libraries carry the intent through developer handoff.

Tools

Education

BA (Hons) Graphic Design — Prague College / Teesside University
Associate of Arts, Graphic Design — Enghelab Technical College

Languages

English — near-native · Persian — native · Kurdish — working proficiency

Collaboration

Registered in the Czech Republic (IČO). Available for senior in-house roles, independent commissions and international B2B collaboration.

Enquiries

What needs to change?

Share the context, the constraints and what you want to change. Early questions and defined briefs are equally welcome.

Project reference: Horizon H2GP

Your enquiry
Project context Optional

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Or email hazh.d@gmail.com